Silver Oaks
Designing and implementing a consistent framework to use across Silver Oaks' various online platforms.
At Silver Oaks, I had the privilege of managing the company's online branding in addition to working with esteemed universities, museums, and exhibits. I took the lead on multiple website redesign projects, striving to enhance the company's digital presence and ensure a seamless user experience. In my downtime, I worked on developing a streamlined system to manage all of our branded web materials cohesively, making sure that our branding was consistent across all platforms.
Involvement
As a key contributor to our web materials, I collaborated with talented designers, photographers, and videographers to create a seamless and engaging online experience. Through close evaluation and refinement at each step of the process, I worked tirelessly to ensure that our web content was top-notch and fully aligned with our overarching goals and objectives. With a deep commitment to quality and a passion for excellence, I always sought to push the boundaries of what was possible, leveraging the latest tools and technologies to achieve the best experience possible for our web visitors.
Graphic Design
Animation
Development
Accessibility Evaluation
Brand Development
Interaction Flows
Prototypes
Wireframes
Process
Discover
Internal Workshops
Website Mapping
Client Interviews
Analyze
Concepts
SEO Evaluation
Database Management
Develop
Prototypes
Interaction Flows
Design Iteration
Outcome
Brand/Marketing Outline
Evaluation
Documentation
Creating a cohesive brand experience
Collaborating with our internal team, I played an instrumental role in developing and executing our web and marketing strategies. Through regular meetings, we carefully mapped out our online presence and established a schedule for updates and maintenance. Ensuring that our web ecosystem was well-organized and optimized, we worked together to create a seamless user experience that reflected our brand's identity and values.
Wireframes
Consistent design language
Over the years, Silver Oaks had undergone several brand updates. It's crucial to stay on top of modern design standards to demonstrate our expertise to our clients. To achieve a cohesive look, we developed a streamlined style of design elements that could be easily reused across the web materials, making for a consistent and polished user experience.
Detailed library of assets
It was very fun and rewarding designing and developing a wide range of assets and components, with reusability always top of mind. Our ultimate goal was to craft a seamless and cohesive user experience by building on existing components and closely examining how they all fit together as part of a unified system. It was a fun and rewarding process that allowed us to create unique and engaging digital content for our clients.
Component Images
